My Journey

I didn’t follow the traditional path into marketing. I began my career in professional sports, creating Emmy Award-winning content for brands built on performance and passion, and most importantly, winning. Those fast-paced, high-stakes environments taught me how to think on my feet, communicate with clarity, and always lead with the audience in mind.

​​​​

What I do

As my career evolved, I discovered my true strength: crafting messages that resonate, not just to drive sales, but to foster trust, inspire action, and build meaningful relationships. Whether I’m shaping the narrative for a private equity firm’s investor communications video content or refining a brand’s voice in the market through thoughtful copy or scripting, I approach each opportunity with the same driving question I've asked myself since my first day working in sports: How can I help this team win?​

​

What I Bring​

A different kind of marketing mindset, one rooted in emotional intelligence, creative strategy, and a deep understanding of people. I know how to listen, I pride myself on earning the trust of those I work for and with, and know how to tell stories that stick. My background allows me to move seamlessly between strategy and execution. What drives me is using communication to support the business, building lasting partnerships, and delivering an impact felt across the business.

​

What I Believe

Marketing isn’t theatre. It’s trust-building. I believe it should feel personal because that’s what drives real connection. My approach is grounded in genuine curiosity, gaining clarity, and collaboration. I dive deep to understand what clients genuinely care about, then connect the dots between what our brand does and why it needs to matter to them. I don’t believe in fluff or just "faking it until you make it." I believe in asking thoughtful questions that build trust, creating content that proves that trust is well-placed, and executing strategies that drive results.